Breaking the Bottle: How the Drinking Culture in Media Could Hold Talent Back

The media industries have long been synonymous with networking events, after-work drinks, and client entertainment — many of which revolve around alcohol. For some, this social, harmless & even enjoyable. For others, the excessive drinking culture can present barriers to both personal and professional growth, fostering an environment where opportunities are unequally distributed.

A Culture Rooted in Tradition

In fast-paced industries where relationships are key, socialising outside the office has become an unspoken rule for building connections and securing opportunities. The Thursday drinks at the office bar, boozy client dinners, and alcohol-infused networking events are not just social gatherings — they’re seen as extensions of the workday.

This expectation can create a problematic dynamic: those who participate may naturally form closer bonds with peers and decision-makers, leading to professional advantages like promotions, new projects, and mentorships. Conversely, those who abstain from drinking — for personal, cultural, or health reasons — often find themselves on the outside looking in.

Career Progression and Social Currency

In an industry where "who you know" can be as important as "what you know," missing out on social events can mean missing out on career-defining opportunities. When deals are sealed over cocktails or key conversations happen at the bar, non-drinkers may struggle to access the same informal pathways to success.

For many, declining a drink can unintentionally signal a lack of engagement or commitment. This perception can harm employees’ chances of being considered for high-visibility projects or leadership roles, even when their work speaks for itself.

The Unspoken Cost

Excessive drinking isn’t just a career hurdle for non-drinkers — it can also harm those who feel pressured to participate. For some, the need to fit in may lead to overindulgence, risking burnout, poor decision-making, or health issues. What starts as "just one drink" can snowball into habits that impact mental and physical well-being.

The industry's reliance on alcohol as a networking tool also creates exclusionary spaces. People in recovery, those with religious restrictions, or individuals simply uncomfortable with drinking often feel sidelined, diminishing the diversity of thought and talent within teams.

Changing the Narrative

Shifting away from a drinking-centric culture doesn’t mean eliminating socialising; it means creating inclusive environments where everyone can thrive. Leaders and organisations have a

key role to play in reshaping these norms:

1. Redefine Networking: Offer alternative events like coffee meet ups, fitness classes, or workshops to facilitate connection without alcohol.

2. Foster Inclusivity: Normalise non-drinking choices in professional settings, ensuring that opting out is respected and not stigmatised.

3. Lead by Example: When leaders model balanced, alcohol-optional behaviours, it sets the tone for a healthier workplace culture.

4. Provide Support: Offer resources for employees struggling with alcohol use or navigating a drinking-centric environment.

A More Equitable Future

The media industry thrive on creativity, collaboration, and diversity. Yet, the drinking culture often stifles these very qualities, alienating talented individuals who might otherwise excel. By fostering a more inclusive social culture, organisations can unlock the potential of their entire workforce, ensuring that everyone — drinkers and non-drinkers alike — has an equal shot at success.

It’s time to stop measuring social commitment by the number of drinks shared and start focusing on the value of ideas exchanged. Only then can these industries truly embrace the diverse talent they so proudly champion.